In terms of web design, “above the fold”, also known as “above the scroll”, refers to all the information that appears on the screen in a first load, or what is the same: the portion of the page that a user can see when accessing it without scrolling down or over. The exact amount of space will vary by viewer because of screen settings.

Any website has two distinct parts, firstly the upper part, which we have just described, and secondly the lower part, also known as “below the fold”, that is, the part we can only see if we scroll down.

Advantages of Above the Fold ads

Because users relate more to the content they see as soon as they open a web page, ads placed at the top of the page are likely to have more visibility and greater opportunities for interaction.

You often pay a premium for advertisement placements above the fold, which will add to the costs of internet marketing services, but may also add to results.

Disadvantages of Above the Fold ads

While ads may get better metrics, placing too many ads at the top can conflict with search engine optimization, as Google recommends that the most relevant content be placed there.

How big should the “Above the Fold” be?

This is a very tricky subject. The variety of screens and devices that are currently used to navigate makes it impossible to know the exact size.

It is not the same for a user who navigates on an old computer with a small resolution, as a user of a device with a high resolution screen. And this is even more obvious when it comes to mobile devices.

The best thing in these cases is to carry out a study of your own, install software that makes scroll maps to see how far users go.


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